All work/UNIHOC
3D product imagery, AI reels and social material
UNIHOC has made floorball equipment since 1972 and sells in more than 70 countries. We built the products as exact 3D models and produce reels, stills and ad formats from the same virtual studio.
- Client
- UNIHOC, Mölnlycke
- Scope
- 3D product renders, AI-produced reels and social media material
- Channels
- Instagram, TikTok, e-commerce
- Engagement
- Ongoing
Floorball's first brand, built in 3D
UNIHOC has made floorball equipment since 1972 and sells in more than 70 countries. Every product is built for performance, and that has to show in the image. We built the products as exact 3D models: shaft, blade, curve and grip. Carbon fibre, matte surfaces and glossy details are calibrated to look the way they do in the hand. Everything is lit in the same virtual studio, so the whole range keeps one expression.
AI reels
Some scenes are too expensive to film and others cannot be filmed at all. That is where we use AI. The product comes from the 3D model and is exact, and the world around it is built with AI. That gives movement, environments and pace a regular shoot cannot reach, in a fraction of the time. A new idea becomes a new version, not a new production.
Social media material
From the same models and the same production we create material for UNIHOC's social channels: reels, stills and ad formats in 9:16, 4:5 and 1:1. When a new product launches it is modelled into the studio that is already standing, and the material is ready before the product reaches the shops.