All work/SVT
Brand identity in motion
Motion principles, sound design and a component library that keeps every trailer on brand without a designer being involved.
- Client
- SVT
- Scope
- Motion identity, sound design and component library
- Channels
- TV, SVT Play, social media
- Engagement
- Identity project
An identity that moves
SVT produces hundreds of trailers a year, made by many different teams. The identity needed to hold together in motion, not just in stills: how a logo enters, how text lands, how a cut breathes.
What we have done
Motion principles, sound design and a component library with ready templates for the most common moments. All documented so an editor can use it straight away, without a designer being involved.
Result
Every trailer looks and sounds like SVT, whoever made it. Less time reinventing, more time on the content. Examples below.