All work/Smartsign
Commercials, customer cases and ongoing content
Smartsign has developed digital signage software since 1998. We make commercials that explain what Smartsign does in a few seconds, customer case films with their clients and ongoing material for social channels.
- Client
- Smartsign, Borlänge
- Scope
- Commercials, customer case films, stills and social media material
- Channels
- Web, LinkedIn, social media, sales material
- Engagement
- Ongoing
Software that shows on the screen
Smartsign has developed digital signage software since 1998. The product is a platform, but what the customer buys only becomes visible on a screen in a store, a reception or a factory. So the films show the result rather than the interface: the screens in place, in the right environment, with people around them. The commercials explain in a few seconds what Smartsign does and why it matters.
The customers tell the story
The strongest sales argument is a customer already using the system. We have filmed customer cases with World of Volvo, UNI 3 and GoCo Health Innovation City. We film in their own premises and let them explain how they use the screens and what it gives them. Every customer case becomes its own film and its own sales tool, for the web, for social channels and for sales meetings.
Ongoing content
From every shoot we create more than the film. It becomes stills, short clips and material for Smartsign's social channels in 16:9, 9:16, 4:5 and 1:1. One shoot day goes a long way.