Product renders and ongoing content

The full range, built in 3D

RAWBIKE sells e-bikes online. The customer can't touch the bike, so the image has to do the work. We built every model as an exact 3D model from the drawings: frame, components, wheel size, cable routing. Paint, rubber and leather calibrated against physical samples. Everything is lit in one fixed virtual studio, so model one and model twelve look like they were shot on the same day.

What it gives RAWBIKE

A new colour is a material swap, not a new photo shoot. A new angle is a new camera in the same scene. When a new model launches it is modelled into the studio that already exists, and the images are ready before the bike has reached the warehouse. Product pages, campaigns and ads in 9:16, 4:5 and 1:1 all come from the same source.

Ongoing content

The product images are rendered. Everything else we shoot for real: reels, campaign film and stills with people, weather and real streets. We produce ongoing content for RAWBIKE's social channels and the ad material for their Meta campaigns. Examples below.