All work/Casall
Performance website
A rebuilt store experience: faster, calmer and measurably better at turning visits into orders.
- Client
- Casall
- Scope
- New e-commerce: design and development
- Channels
- Web
- Engagement
- Web project
Built to sell
Casall's store had grown in layers. It was slow, cluttered and lost visitors before checkout. The brief was not a new look, but a store that turns visits into orders.
What we have done
New structure, new design and new front end. Fewer steps to purchase, faster pages and product images given room. Built so Casall's own team adds products and campaigns themselves.
Result
Faster, calmer and measurably better conversion. Examples below.