All work/Apoteket

Retail photography

Retail and lifestyle photography for a full campaign season, shot in two days and delivered within a week.

Client
Apoteket
Scope
Retail and campaign photography, art direction, retouching
Channels
In-store, web, social media
Engagement
Campaign season
PhotoArt directionRetouch

A season in two days

Apoteket needed images for a whole campaign season: in-store, web and social media. Many subjects, many formats, little time. We planned two shoot days that covered everything.

What we have done

Art direction, photography and retouching. Retail images with the product in focus and lifestyle images with people, in the same light and tone so they work side by side.

Result

The full delivery within a week of the shoot. The images ran in-store, on the web and in social media throughout the season. Examples below.

Behind the scenes and motion from the shoot

Retail and lifestyle